Travel, Transport, Tourism, & Leisure Research Fieldworks (JAC-SCN-07)

A Destination is a Brand. And travelers are increasingly discerning in their Travel Decisions. How is your brand positioned alongside other brands within their decision set? Is your messaging resonating? Is it authentic? We help DMOs, hospitality, & other players within the Tourism Value Chain turn their brand into a magnet for travelers.

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Planning a trip is part of the consumer journey. Your customers’ path to purchase is taking new twists & turns. You need advanced segmentation models & traveler personas to reveal evolving motivations & expectations. We want your visitors to be planning their next trip before they even leave your shores.

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Our Travel, Transport, Tourism, & Leisure Research Fieldworks

James Areh Cognisance® has been into Market Research & Insight for Travel & Leisure Industries & worked closely with several leading Travel, Leisure & Transport Companies. From Airlines to Tourism & Entertainment. So, what is our aim? To provide you with the high-quality, smart, actionable market research insight you need to help your brand truly take off.

We work with Travel & Leisure Brands of all sizes. Blending different methodologies & tools to produce exceptional insights that transform campaigns, deepen understanding, spark innovation & drive growth.  Examples of some of our ongoing Travel Research Projects include:

Customer Journey & Decision-making Process	International Brand Development & Tracking
Product Development & Evaluation	Concept Testing & UX
Price Optimization	Customer & Employee Satisfaction
Brand Strategy & Positioning	Marketing Communications Development & Testing
Customer Segmentation & Profiling

Our Tourism & Travel Market Research

Why we travel is a deeply human question. What do we seek? Is it Adventure, Culture, Luxury? Or is it a post-pandemic craving for a familiar Hug or a Business Handshake? As specialists in human behavior, James Areh Cognisance® provides Global Tourism & Hospitality Research, Event Strategy, & Consultative Support across the Travel & Tourism Ecosystem.

We help cities, states, & nations position & protect their brand with Research & Analytics to fuel their Destination Marketing Strategies. We specialize in Travel & Tourism Market Research to support Airlines, Hospitality, Online Marketplaces, & Travel Intermediaries. Get the travel insights you need to go forth with confidence.

Where are our visitors traveling from?	What are their main motivators to visit?
Where have visitors seen or heard about our region in the past 3 months?	How can we improve the ROI of our marketing efforts?

These are the common objectives Our Travel & Tourism Clients look to solve with our full-service Market Research / Social Research Fieldworks Services.

Travel & Tourism Market Research helps organizations understand the behaviors of visitors as organizations learn to create customer personas & their motivations to purchase.

Whether you are a Museum, Hotel, Airline, Chamber of Commerce, Festival, or Event, you can benefit from Market Research Insights to inform your Business & Marketing Strategy. 

Our Tourism & Travel Market Research Approach

At a high-level bird's eye view - our travel & tourism market research company specializes in various forms of surveys, such as online surveys, intercept surveys, & phone surveys.

• Online Surveys can be administered quickly & inexpensively using any combination of contact lists, online panels, or social media channels.

• Intercept Surveys help you gather in-the-moment feedback at your destination as Our Research Interviewers ask questions to visitors.

• Follow-up Phone Surveys aid those in travel & tourism by opening up two-way conversations to collect feedback.

No matter the type of methodology, James Areh Cognisance® will put in the miles to bring your Travel & Tourism Organization to the next level.

A few of our more popular services from our Travel & Tourism Market Research include:

• Visitor Surveys This is easy to implement for a destination, town, region, & state. Visitor Surveys answer several questions such as where visitors travel from, what type of activities they do when they arrive, their main motivations to visit, visitor demographics & much more.

• Online Reputation Management (ORM) Travel & Tourism Destinations are reliant on positive customer reviews on rating & ORM creates a formal process by inviting customers to offer feedback on their experience & redirecting satisfied visitors to leave a positive review on these online rating platforms.

• Visitor Intercept Surveys On-site interviews leverage in-the-moment feedback by collecting opinions & data from attendees as they visit Travel & Tourism Destinations. Intercept Surveys for Travel & Tourism Sites will help identify things like visitor profiles, conversion statistics, visitor.

Our Data Solutions For Destination Marketing & Tourism Marketing Strategy

Our Fieldworks Services fetches you pure Data Solutions for Destination Marketing & Tourism Marketing Strategy in the following context:

• Markets We’re products of our environment, & what we want from a travel experience is informed by our home base. Destination Marketing Leaders need a deep understanding of both the Destination & the Source Market. We specialize in market assessments for DMOs. Let us help you build a go-to-market strategy grounded in travel insights via our Fieldworks.

• Brands A Destination is a Brand. And travelers are increasingly discerning in their Travel Decisions. How is your brand positioned alongside other brands within their decision set? Is your messaging resonating? Is it authentic? We help DMOs, hospitality, & other players within the Tourism Value Chain turn their brand into a magnet for travelers.

• Customers Planning a trip is part of the consumer journey. Your customers’ path to purchase is taking new twists & turns. You need advanced segmentation models & traveler personas to reveal evolving motivations & expectations. We want your visitors to be planning their next trip before they even leave your shores.

• Business Analytics The complexity of the tourism value chain is part of what makes it fragile. Get a clear view of all the links in the chain. We specialize in Fieldworks Services to help you in your data integration & visualization that connects the dots across your business.

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Our Service Terms & Conditions

Note:

It is worthy to note that the Context of the word “Consumer” as used by James Areh Cognisance® widely implies either: Value-Chains, Actors, Individuals, Corporates, Communities, Sellers, Buyers, Customers, Players, Consultants, Experts, Influencers, Suppliers, Purchasers, Distributors, Supply-Chain, Distribution-Chain, Marketers, Families, Stockists, Agencies, Government, Representatives, Markets, Sectors, Users, Industries, or Beneficiaries.

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Our Market Research, Market Surveys, Fieldworks & Data Collections Capabilities & Access are Wide Ranging.

For more information on how we can provide further insight for you, your business, or your clients, we would encourage you to contact us to Buy Now or Subscribe or Discover more.

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