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    • Mar 24
    • 2 min read

Market Research Fieldworks (JAC-SCN-01)

Updated: Jun 18


At James Areh Cognisance® We help you stay on top of your Brand Health by instantly surfacing meaningful trends & continuously Collecting Insights from your Target Consumers.

 


James Areh Cognisance® focus on Data Collections, meaning We engage Consumer Markets at the Ground Level to conduct research based on a specific question. Surveys, Interviews, Focus Groups, Observation, & other Data Collections Methods are some common methodologies used by us. We strictly focus on Gathering & Documenting Information.

 


Our Market Research Fieldworks      


At James Areh Cognisance® We are into Market Research / Social Research Fieldworks Services & we are known for the Management Services of Market Studies, Social Studies, Business Intelligence, Marketing Strategy, Market Research, Market Intelligence, Evaluation for Sustainable Development Goals, Social Services & Humanitarian Aid, Manpower Technical Project, General Trade, Investment, Market Research, Retail Data, Route-to-Market, Evaluation & Monitoring, Service Delivery Management, Market Research, Market Advisory Market Entry, Competitive Intelligence, Business Development, Transcription & Translation (in English, Yoruba, Igbo, Hausa, French, Spanish, Lingala, Wolof, Pidgin, Kikongo, Tshiluba, Swahili, & other African Languages, etc. & others as detailed below as follows:

  • Field Research Works

  • Qualitative Research

  • Quantitative Research

  • Market Research

  • Business to Business

  • Business to Consumer

  • Social Research

  • Data Collections

  • Decisioning Solutions

  • Brand Audit

  • Brand Studies

  • Audience Studies

  • Media Monitoring

  • Image Studies

  • Public Opinion Studies

  • Brand Positioning Studies

  • Retail Mapping

  • Market Tests

  • Concept Tests

  • Product Tests

  • Product-Concept Testing

  • Price Tests

  • Packing Tests

  • Packaging Tests

  • Acceptance Tests

  • Name Test / Brand Test

  • Brand Health Research

  • Brand Tracks

  • Loyalty Surveys

  • Advertising Effectiveness (Pre & Post) Studies

  • Usage & Attitude Research

  • User Experience Testing

  • Customer Segmentation & Profiling Studies

  • Price Sensitivity Measurement

  • Sensory Evaluation

  • Ethnography / Day in the Life Studies

  • Mystery Shopping

  • Market Entry

  • Market Segmentation

  • Market Intelligence

  • Customer Experience Insights

  • Consumer Behaviour Study

  • Customer Satisfaction Study

  • Data Analytics

  • Quality & Sales Policy Studies

  • Distribution Structure Studies

  • Scenario Observation & Recordings (Event Counting)

 

Why Chose Our Market Research / Social Research Fieldworks?  


James Areh Cognisance® focus on Data Collections, meaning We engage Consumer Markets at the Ground Level to conduct research based on a specific question. Surveys, Interviews, Focus Groups, Observation, & other Data Collections Methods are some common methodologies used by us. We strictly focus on Gathering & Documenting Information; hence, providing:

  • Quick sourcing of Unique Information that can apply directly at the Consumer Level.

 

  • Helping Clients answer a Marketing Question; based on Clients’ Research Plan which is most needed in all scenarios.

 

  • We cater for Global Businesses, Brands, & Agencies with a Research Plan that want to learn more about their market first-hand with field operations or logistics which is managed professionally by James Areh Cognisance®.


Staying On Top Of Your Brand Health


At James Areh Cognisance® We help you stay on top of your Brand Health by instantly surfacing meaningful trends & continuously Collecting Insights from your Target Consumers & as such helping Our Clients in the following perspectives such as to:

  • Keep a pulse on your Brand Health, uncovering what impacts sentiment.

 

  • Measure Brand Awareness & Growth over time.

 

  • Track New Entrants in your market; Benchmark how your brand is perceived against Competitors.

 

  • See how perceptions of your Brand shift over time.

 

  • Understand the impact of Marketing & Ad Campaigns pre & post launch.

 

  • Monitor Brand Reputation & quickly identify any changes in sentiment.

 

  • Our team of Research Experts will help you customize your tracker according to Industry -proven methodology to set your project up for success.

 

  • We’ll help you capture the right: Markets, Demographics, Competitive Set, & Metrics

 

  • How to Measure & Improve your Brand Awareness.

 

  • How to get Extra Value out of your Brand Perception.

 

  • How to Shape & Maintain a positive & consistent image.

 

  • Test product ideas & compare against Industry Benchmarks.

 

  • Understand the Demographic & Behavioral Traits of your top Buyer Segments.

 

  • Uncover Feature & Service Bundles that maximize success.







 

Our Service Terms & Conditions


Note:


It is worthy to note that the Context of the word “Consumer” as used by James Areh Cognisance® widely implies either: Value-Chains, Actors, Individuals, Corporates, Communities, Sellers, Buyers, Customers, Players, Consultants, Experts, Influencers, Suppliers, Purchasers, Distributors, Supply-Chain, Distribution-Chain, Marketers, Families, Stockists, Agencies, Government, Representatives, Markets, Sectors, Users, Industries, or Beneficiaries.


 

Our Market Research, Market Surveys, Fieldworks & Data Collections Capabilities & Access are Wide Ranging.


For more information on how we can provide further insight for you, your business, or your clients, we would encourage you to contact us to Buy Now or Subscribe or Discover more.




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