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Automotive / Automotive / Aotomotive Market Research Fieldworks (JAC-SCN-06)

Updated: Jun 18, 2024


James Areh Cognisance® plays an important role in the Data Collection Landscape, acting as a Researcher’s Agent to provide unbiased sample, facilitate the search for hard-to-reach sample, & deliver with the highest level of quality & customer care..

 


We explore Perceptions, Perspectives & Emotions & reveal a whole New Level of Understanding into what makes your customers tick. But we also appreciate that, sometimes, you need a quicker, leaner, more agile approach.

 


Our Automotive / Automotive / Aotomotive Market Research Fieldworks


Whether it’s all a out Sedans, Saloons, Trucks, Trailers, Long Vehicles, Buses, Commercial Vehicles, Mass Transits, Fleets, or just Cars, etc.; Or whether you want to understand about the decline in new car sales in Africa, globalization, mega-platforms, connected cars, the impact of PCP, consumer trust, or just wanting to know how satisfied your new customers are, we can offer innovative approaches & cost-effective, tailored solutions.

Our Automotive / Automotive / Aotomotive Market Research Fieldworks Coverage


Our Automotive experience covers both qualitative (with partners in most African Countries) & quantitative research. Having our own in-house CATI team ensures that there is a constant dialogue with project managers so that proactive solutions can be implemented to optimize any survey i.e., quantitative follow-up surveys for awareness & perception research.

  • New Buyer Satisfaction

  • Retail Customer Groups (in Dealership)

  • Dealer Attitudes

  • Finance Package Perceptions

  • Image Characterizations

  • Car Clinics

  • Vehicle Sales

  • Parts Industry

  • Vehicle Servicing

  • Spares & Accessories

  • Under the Bonnet Surveys

  • New Model Perception Study

  • Market Segmentation

  • Ethnography

  • Ad Perceptions

  • Ad Development

  • Ad Testing

  • Car Magazine Perceptions

  • The Future of Car Colours

  • Buying Decisions & Sources of Information

  • Communication Optimization

  • Young Male Car Attitudes

  • Aftermarket Buying Habits

  • International Car Polishing Habits

  • Buying Decisions in Aftermarket

 


Whether it be an awareness & perception study, development of a communication strategy to support & develop a car brand, how best to launch a new model or understanding buying behaviour & psychology, we are sure we can help you.


Why Our Automotive / Automotive / Aotomotive Market Research Fieldworks


Why Our Automotive Research Fieldworks ?

  • Driving The Future.

 

  • In a highly Competitive Automotive Market, consumers & businesses have more choices than ever before.

 

  • With over 9 years of Automotive Experience, James Areh Cognisance® delivers the insights you need to drive your business forward with confidence.

 

  • We are Experts with a deep Automotive Industry Knowledge & Expertise

 

  • Understanding of consumer, commercial & aftermarket needs 

 

  • Commercially focused, helping you to identify & unlock opportunities.


Our Automotive Research At Different Stages Of your Journey


The Automotive Sector is facing a period of change, with New Technologies & Innovations impacting the way that consumers & businesses own, operate, & maintain vehicles. While this is confronting, many businesses have taken it as an opportunity to consider their offering, looking at how their products or services can better deliver to the needs of the market.


Our Automotive Research is conducted at different stages in the journey as follows:


Automotive 1

  • Independent Automotive Workshop Managers

  • Paint & Panel Workshop Managers

  • Passenger Car Dealerships

  • Road Freight Transport Operators

  • Fleet Managers

  • Earthmoving Contractors


Automotive 2

  • Market Landscape

  • Market Sizing & Opportunity Identification

  • Market Attitudes & Behaviour

  • Market Segmentation

  • Brand Engagement & Advocacy

  • Brand Positioning & Tracking


Automotive 3

  • Concept Testing & New Product Development

  • Customer Journey Mapping

  • Assessment of Channel or Transaction Experiences

  • Lost Lead Management Research

  • Voice of Customer Programmes



To succeed in the highly competitive African Automotive Market, businesses also need to deliver an Exceptional & Differentiated Customer Experience. Access to information gives customers a greater level of agency in the process, & hence suppliers need to deliver a customer-centric approach across all touchpoints. Key moments of truth need to be identified & the processes that support these moments of truth need to be optimized to ensure the Rational & Emotional Needs of the customer are truly satisfied.

 

At James Areh Cognisance®, we strongly believe that these strategies should be underpinned by robust & reliable data. Our knowledge & experience means we can tap into the nuances of your market & uncover insights that help you differentiate, & ultimately succeed. Alongside, this, our pragmatic approach ensures that we design & deliver research to get you what you don’t know, rather than what you do.


Our Automotive / Automotive / Aotomotive Market Research Fieldworks Expertise


We are Experts in accessing Specialized Audiences & Markets.

 

James Areh Cognisance® has a strong grounding & contact network in very fragmented & hard to reach industries which clearly differentiates their service as a value add when compared to competitors.

 

Extensive Experience that lets us address your Specific Business Issues.

 

Recent topics we've explored:

  • Macro & Micro Social & Economic Factors influencing consumers attitudes & demand for new vehicles.

 

  • How improved Quality & Reliability is influencing the total cost of ownership, life of the vehicle & the frequency of servicing & maintenance.

 

  • The impact & Demand of Technological Innovation for in-car entertainment, connectivity & safety.

 

  • The impact of Media Fragmentation on the customer journey.

 

  • The demand for small & medium SUVs & UTEs to cater for commercial & recreational needs.

 

  • How emission regulations are impacting buyer choice in the Road Freight Industry.

 

  • The impact of Fleet Managers driving down costs through Fleet Consolidation Programs.







 

Our Service Terms & Conditions


Note:


It is worthy to note that the Context of the word “Consumer” as used by James Areh Cognisance® widely implies either: Value-Chains, Actors, Individuals, Corporates, Communities, Sellers, Buyers, Customers, Players, Consultants, Experts, Influencers, Suppliers, Purchasers, Distributors, Supply-Chain, Distribution-Chain, Marketers, Families, Stockists, Agencies, Government, Representatives, Markets, Sectors, Users, Industries, or Beneficiaries.


 

Our Market Research, Market Surveys, Fieldworks & Data Collections Capabilities & Access are Wide Ranging.


For more information on how we can provide further insight for you, your business, or your clients, we would encourage you to contact us to Buy Now or Subscribe or Discover more.




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